The Do’s and Don’ts in Website Design
So, you want to build a website! But what are the best strategies and methods to use to drive traffic to your site by doing Search Engine Optimisation.
As you begin to design your website you need to learn about keywords. These are words that really are key to the success of your website as they are the first things to grab and drive traffic to your site.
Keywords will be the main focus before, during and after creation of your website. Keywords indicate what to look out for to search engines when someone is surfing the web. When searchers search for your keywords, they get linked to your site.
Let’s look further into the use of keywords. When you embark on building a website, the first thing you need to decide upon is the purpose of your site. Is it to sell a service or product or is it to provide a cyber-mall where customers can one-stop-shop?
Let’s assume that your site will combine a couple of services to create a small cyber-mall in Brisbane Australia. There are templates that can be utilized or websites that give you a new website in a few easy steps, but rather consider creating a site that is tailored uniquely and especially to your needs.
The next step is to find a domain name and a web host. Every site needs to be hosted somewhere and a web host offers the support needed to build your own site. Web hosts provide you with space for all the pages on your website, plus email addresses and other useful features. They may even help with logo design, or at least point you in the direction of someone who can help with this if needs be. Some people will ask a design company to help to create their Brisbane website design.
If you do not know HTML or you simply do not want to create your own webpage, you can employ an online Brisbane website design company. This is the best option for many people.
For example, let’s say you aim building a site offering the locals the convenience of shopping for Brisbane Australia’s best home and personal services online. Crucial to driving plenty of traffic toward your website will be the volume of keywords you decide to include during the building process.
What kind of visitors do you want to attract to your new site? Potential customers will go online in search for the services that your website offers through its advertising. So the keywords you use are very important. Use words which best describe what you are offering the customer, for example: Babysitting, Childcare, Eldercare, Yard Maintenance, Lawn care – Viola! Each one of these is a potential keyword that can be linked to your site, depending on your service or product. Plus, you now have the page titles sorted too!
Imagine your website has five pages. Use your keywords on each page, in the navigation bar; putting all the keywords on the home page, as they will be the first thing the visitors encounter when your site pops up. The home page indicates to your visitors exactly what your site is all about, so pepper your keywords throughout the copy so that search engines have more keywords to work with.
Page titles should contain your keywords and you should use the page titles on your navigation bar. Sprinkle them throughout the copy on each webpage. This is how to get on the first page of search results and get your information in front of visitors and potential customers as quick as a flash. Your visitors will know where to come whenever they need lawn care, or elder/childcare services.
In addition to your pages outlining the different service/products you are offering, you will also need to create an, ‘About Us’ page for testimonials and bios, and a ‘Contact Us’ section which clearly explains all the ways in which visitors can ask questions and order your services etc.